Absolutely Awesome - Check it out!

October 3, 2013.  Joe Lizura Blog update.  A very good friend of mine shared this on linkedin today and I wanted to pass it on . . although it's an ad from Intel, the story is really, really cool.  Here is the link:  http://www.adweek.com/adfreak/most-uplifting-ad-youll-see-today-about-15-year-olds-incredible-cancer-research-152827

It's being called the most uplifting ad you'll see - they also should have called it the most inspirational ad as well.  Here is a little bit of the back-story:

Jack Andraka, barely a teenager, decided to develop an early-detection test for pancreatic cancer after his uncle died from the disease. He asked 200 researchers and other experts for help. Only one, a doctor of oncology at Johns Hopkins, provided him with lab space to use after school. At age 15, Andraka succeeded in developing a test that is 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard.

Intel tells Andraka's story in the ad below. What does a computer-chip manufacturer have to do with his invention? Not much, but Intel is the headlining sponsor—and has been since 1997—of the International Science and Engineering Fair, which gave Andraka its $75,000 grand prize for his work.

The spot, from Venables Bell & Partners (and director Britton Caillouette of Farm League, himself a bone-cancer survivor), is a little self-congratulatory on Intel's part. But it's clever, too. The ad, which proceeds in reverse chronology, might make you feel the same sort of skepticism about Andraka that his idea met—but then you'll feel like a fool when you realize how quite amazing his accomplishment is.

Joe Lizura
www.Joelizura.com